Sell More Stuff

http://merkdeo1986.blogspot.com/search/label/Final%20Project

I used to work in corporate marketing. One of the challenges we had came every year when we had the national sales meeting. We'd pull guys off the grid, pull them into corporate headquarters and waste their time. I asked why? The Vice President of Sales said the goal was to increase sales. I suggested we call the sales conference "Sell More Stuff" because that is what we wanted to do, wasn't it?

Stephanie did a project for Market Research class that indeed does the trick for a children's clothing store. How do they sell more shoes? I think she did a great job! Click on the link above to get the full story. The following is an image. Click on it to enlarge it:

Picture yourself rolling down the road in this horsepower strapped piece of retro-badassery and then ask yourself, do I really want that Toyota?

http://bryanblakeinc.blogspot.com/2010/05/week-5-eoc.html

The 1971 Chevelle SS.

This car is bursting with testosterone, grease, and beer. I'm not saying women won't like it because all women want guys in muscle cars, I'm just saying it won't like women. It wasn't made for women. This man-made beast of a machine was built for one purpose, burning rubber. Check out the racing tires, look at the hood(and picture what's underneath), and just imagine yourself churning down the road as other cars remain flecks in your rear view. Picture yourself rolling down the road in this horsepower strapped piece of retro-badassery and then ask yourself, do I really want that Toyota anymore? Is it really that important that I get that hybrid for the environment, I'm just one man what can I possibly do to help save the o-zone? The answer is nothing, decide to place the o-zone into the hands of much lesser men than yourself and sit down on the cigarette burnt leather seats, grab your 8-track collection(you know you still have one), and prepare to propel your life into the well-used future.

Posted by Bryan Blake at 2:20 PM

I have quoted Bryan in class a couple of times. I think you should see an excellent example of copy writing. The task was to sell a car. Come on... don't you want this now?

Jerry Metellus in the classroom....

In the Fundamentals of Advertising class, we welcomed Jerry Metellus to give a presentation and show his work.

He is a former entertainer (model, dancer, actor) who traded the limelight to setting up lights and shines it on others. He prefers to work with people but will also shoot food and architecture. “I can handle, but they're not the best humorous communicators...”

From his MySpace website: My motto is “DO IT SERIOUSLY, DON'T TAKE IT SERIOUSLY!!! Easy going. Open minded. Beyond Patient. Energetic. Love: Life, People, Laughter, Open minds, Creative Spirits, Caring Souls, Warm Hearts, Talented people of all kinds.”

In this sample image, he shot it without any special effects. These are principle dancers with the Nevada Ballet... with their son, who is not actually in the company. Click on that image to go to his website.

The Web's New Gold Mine: Your Secrets

The Web's New Gold Mine: Your Secrets
A Journal investigation finds that one of the fastest-growing businesses on the Internet is the business of spying on consumers

• The Journal examined the 50 most popular U.S. websites, which account for about 40% of the Web pages viewed by Americans. (The Journal also tested its own site, WSJ.com.) It then analyzed the tracking files and programs these sites downloaded onto a test computer.
• As a group, the top 50 sites placed 3,180 tracking files in total on the Journal's test computer. Nearly a third of these were innocuous, deployed to remember the password to a favorite site or tally most-popular articles.
• But over two-thirds—2,224—were installed by 131 companies, many of which are in the business of tracking Web users to create rich databases of consumer profiles that can be sold.
• The top venue for such technology, the Journal found, was IAC/InterActive Corp.'s Dictionary.com. A visit to the online dictionary site resulted in 234 files or programs being downloaded onto the Journal's test computer, 223 of which were from companies that track Web users.
• The information that companies gather is anonymous, in the sense that Internet users are identified by a number assigned to their computer, not by a specific person's name. The company, for instance, says it doesn't know the name of users such as Ms. Jones—only their behavior and attributes, identified by code number.
  

And the industry says the data are used harmlessly.

What do you think?

COPYRIGHT LAW: Legal attack dogs!

Legal attack dog sicked on websites accused of violating R-J copyrights



Websites and blogs that post Las Vegas Review-Journal content, however innocent their intent, can expect to be sued without warning

In the Las Vegas Sun Newspaper on August 5, 2010, an article by Steve Green details the Las Vegas Review Journal’s attempt to control their original content. A brief synopsis follows. Click on the headline to go to the original article.

“Righthaven’s procedure has been to “troll” to find an infringement of an R-J
copyright to a specific story. It then buys the copyright for that story from
the R-J’s owner, Stephens Media LLC, and afterward sues the infringer…

In online forums and news stories, Righthaven has been widely pounded on
for suing mom-and-pop-type bloggers, nonprofit groups and special-interest
websites that can’t afford to fight back in court — and for hitting copyright
infringers with suits rather than asking that they take down the stories and
replace them with links to the originals…

None of the contested Righthaven cases has advanced to the point where a trial has been scheduled. Judges as of Friday had not yet ruled on the motions for dismissal or the other legal arguments by defendants…”

BUS250 Contracts, Negotiations and Copyright Blogs

Alberto, Kristine M. http://kristinealberto.blogspot.com/
Armellino, Stephen Joesph http://crimsonfists711.blogspot.com/
Calesing, Katherine Gaerlan http://katherinecalesinganimation.blogspot.com/
Cassaro, Christina R. http://voiceweek1.blogspot.com/
Chester, Lonnie O. http://gnosisindustries.blogspot.com/
Crissman, Jake Albert http://crissmanj.blogspot.com/
Diamond, Vivian http://graphicdiamond.blogspot.com/
Fernandez, Joanne http://joannefernandez.blogspot.com/
Fernandez, Ryan Louis http://rtypemedia.blogspot.com/
Jones, C. J. http://calf-boutique.blogspot.com/
Klatsky, Rebekah Anne http://rebekahklatsky.blogspot.com/
Lopez-Estrada, Saul E. http://psyphergames.blogspot.com/
Mukaya, Adam http://studio504architects.blogspot.com/
Nolan, Stanley S. http://exquisiteinteriors.blogspot.com/
Oya, Korsyca Ln http://digitalworldbeyond.blogspot.com/
Reaze, Shantay http://fashionandlaw.blogspot.com/
Rios, Dustin Ryan
Rodriguez-Delgado, Leslie http://themoment-prodz.blogspot.com/
Zullo, John A. http://jzdraftingdesign.blogspot.com/
Land, Ryan M.

BUS321P Principles of Marketing Research Blogs

Baker, Drew Richard http://andrewbakerproductions.blogspot.com/
Chan, Nicolle http://ncrosemarketing.blogspot.com/
Cornett, Magdalena http://702nvmarketing.blogspot.com/
Cuch, Taylor Rayne http://savagemankind.blogspot.com/
Estrada, Stephanie http://merkdeo1986.blogspot.com/
Norsworthy, Michael Dewayne http://mdnotrsworthy.blogspot.com/
Pollock, Alysia http://mystreetwhere.blogspot.com/
Robinson, Christopher C http://romceo.blogspot.com/
Shapiro, Rebecca L. http://b-sdesigns.blogspot.com/

BUS125H Fundamentals of Advertising

Brown, Derick http://db-designport.blogspot.com/
Bugarin, Krystle http://tishfashion.blogspot.com/
Camacho, Jennifer Marie http://studdedimagery.blogspot.com/
Cassaro, Christina R. http://voiceweek1-c.blogspot.com/
Castillo, Gloria Stephanie http://jerseysfresh.blogspot.com/
Cuch, Taylor Rayne http://savagehumanity.blogspot.com/
Dorne, Joshua A. http://dornedesigns.blogspot.com/
Estrada, Stephanie Marie http://espolproductions.blogspot.com/
Lefkowitz, Alyson Faith http://imaniphotography.blogspot.com/
Lewis, Tiffany M.S. http://mirrorimagetextilesinc.blogspot.com/
McGarvey, Coral http://coralannedesigns.blogspot.com/
Ortiz, Aaron http://aaronzillas-wishingwellstuidios.blogspot.com/
Quemado, Reyna http://studiofreshind.blogspot.com/
Rodriguez-Delgado, Leslie http://vivipro435.blogspot.com/
Sitton, Katie Marie http://kms-films.blogspot.com/
Thompson, Melina http://htmldesign-melina.blogspot.com/
Tran, Vuong T. http://f45hi0ntnds.blogspot.com/
Wacaser, Cristin J http://cjfashionrm.blogspot.com/

FRM325H Brand Marketing Blogs

Brietzke, Hannah Elizabeth http://loveintheskyvegas.blogspot.com/

Chan, Nicolle http://eventsbyncrose.blogspot.com/

Cuch, Taylor Rayne http://nativehumanity.blogspot.com/

Estrada, Stephanie Marie http://merkmerkdeo.blogspot.com/

McGarvey, Coral Anne-Marie http://designsbycoral.blogspot.com/

Pollock, Alysia Renee http://arpdesigns.blogspot.com/

Shapiro, Rebecca L. http://bkahleighdesigns.blogspot.com/

Movie Obsession Websites... WOW!

In the web marketing class, we apply marketing theories and strategies to the World Wide Web. Our goal is to identify the major distributors and online outlets for content in the present marketplace, delineate the various current models for making money on the Internet and the requirements for an effective Web site design.

This Spring, the following students did a great job on their projects. You can access their websites through their blogs.

Gail put her site on the AILV servers. Click here to see if it is still "Up and Running"

http://2popsiclesproductions.blogspot.com/ David
http://rgbvisual.blogspot.com/ Gail
http://psfilmstudios.blogspot.com/ Paul
http://motion702.blogspot.com/ Tamaki