Friday, September 17, 2010
I used to work in corporate marketing. One of the challenges we had came every year when we had the national sales meeting. We'd pull guys off the grid, pull them into corporate headquarters and waste their time. I asked why? The Vice President of Sales said the goal was to increase sales. I suggested we call the sales conference "Sell More Stuff" because that is what we wanted to do, wasn't it?
Stephanie did a project for Market Research class that indeed does the trick for a children's clothing store. How do they sell more shoes? I think she did a great job! Click on the link above to get the full story. The following is an image. Click on it to enlarge it:
Picture yourself rolling down the road in this horsepower strapped piece of retro-badassery and then ask yourself, do I really want that Toyota?
The 1971 Chevelle SS.
This car is bursting with testosterone, grease, and beer. I'm not saying women won't like it because all women want guys in muscle cars, I'm just saying it won't like women. It wasn't made for women. This man-made beast of a machine was built for one purpose, burning rubber. Check out the racing tires, look at the hood(and picture what's underneath), and just imagine yourself churning down the road as other cars remain flecks in your rear view. Picture yourself rolling down the road in this horsepower strapped piece of retro-badassery and then ask yourself, do I really want that Toyota anymore? Is it really that important that I get that hybrid for the environment, I'm just one man what can I possibly do to help save the o-zone? The answer is nothing, decide to place the o-zone into the hands of much lesser men than yourself and sit down on the cigarette burnt leather seats, grab your 8-track collection(you know you still have one), and prepare to propel your life into the well-used future.
Posted by Bryan Blake at 2:20 PM
I have quoted Bryan in class a couple of times. I think you should see an excellent example of copy writing. The task was to sell a car. Come on... don't you want this now?