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Hey Pinto,
Thank you so much for an awesome Marketing class cant wait for
Advertising. I posted two blogs from your class on my site Making money
for good and best customer service.
Mac Cosmetics has reached out to me and is sending me a few lipsticks so i can review, use and post my thoughts on my blog.
For best customer service Venus has followed me on social media and sent me a $50 gift card to use on their site.
Thank you for a great class it has really helped me expand my brand.
Avery Simone
Fashion & Retail Management
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Wednesday, April 20, 2016
Sometimes the Magic Works!
Monday, April 1, 2013
'A Lovely Feeling': Celebrating Older Women With Fabulous Style
A blog called Advanced Style focuses on women who've done just that. The blogger bringing their images to the world is 31-year-old Ari Seth Cohen. His idea of heaven is to wait in the freezing cold on a street corner in the middle of Manhattan hoping a fabulous-looking older woman passes by.
When he spots one, he rushes up to her, explains his project, asks for a photo and just generally tries to convince her he's not a weirdo. He's rarely turned down.
Cohen says the most influential people in his life were his grandmothers. He loved watching old movies with them and looking through their scrapbooks. And as a little kid, he became fascinated with the way women dressed in the 1930s, '40s and '50s. "I used to draw pictures of fancy older ladies as a kid," Cohen says.
He collected the drawings in a book, he says, and called it something like "Fantastic Ladies with Amazing Style." Blogger Ari Seth Cohen with Ilona Royce Smithkin, 93, one of his most famous subjects.
He didn't have anything in particular in mind when he moved there, though. "I didn't set out to be a photographer or a writer," he says. "I just wanted to do something that I felt inspired by and start sharing it with people."
http://www.npr.org/2013/04/01/174767233/-a-lovely-feeling-celebrating-older-women-with-fabulous-style
Wednesday, March 6, 2013
Volkswagen does it again!
At Volkswagen, we're all about the ride. For our owners, Volkswagen is an expression of who they are and how they move through life. Listen to their stories about how Volkswagen fits into their lives so well.
Tuesday, October 9, 2012
Some Terrific Student Voices
Everyone also must have a "Voice". This is presenting you as a professional in the field. This is not made up or faked. It is real. You as an industry professional blogging and tweeting about the industry.
Here are some really good ones from actual students (with very minimal editing). They are very person and very specific.
Friday, April 20, 2012
You got to have a Dream - anyone can start a business.
As if Susie’s character wasn’t endearing enough already… Adweek previously praised the spot for its excellent presentation of a positive female role model and “perfectly” delivered performances.
What started out as simply a fun and noteworthy advertisement now has the potential to develop into a long-running, memorable, and engaging campaign. Affiliations with charities are nothing new for branding, but in this case, the correlation between Susie’s Lemonade and Alex’s Lemonade Stand Foundation is so beautifully appropriate — both young, ambitious girls starting lemonade stands.
Now, the agency and client have added a fun little charity element to it. According to McCann, the only known bottle of Susie's Lemonade was put up for auction on eBay to benefit a charity called Alex's Lemonade — an organization dedicated to fighting childhood cancer. In the eBay listing, Susie explains: "The best part about building your own lemonade business isn't having a giant trampoline in the conference room, or jellybeans in all the water coolers, or even water balloon Wednesdays. It's having the opportunity to give back. So I'm auctioning off the very first bottle of Susie's Lemonade to come off the production line to raise money for a great charity started by a very brave little girl and her own lemonade stand."
Thursday, April 12, 2012
But you don't have to be an animated character to dream....
Though my face leaves people screaming

There's a child behind it, dreaming Like everybody else,I've got a dream
Tor would like to quit and be a florist Gunther does interior design Ulf is into mime,Attila's cupcakes are sublime Bruiser knits,Killer sews,Fang does little puppet shows And Vladimir collects ceramic unicorns
Flynn: I have dreams like you,no really Just much less touchy feely They mainly happen somewhere warm and sunny On an island that I own Tanned and rested and alone Surrounded by enormous piles of money
The e-commerce start-up opened its doors just a few weeks ago, and has already developed a following for its quirky approach to hawking razors and blades for a $3 to $9 monthly fee.It began with a YouTube video, in which founder and Chief Executive Michael Dubin variously rides on a forklift, plays tennis, and dances with a fuzzy bear. It's already received some four million views.
Dollar Shave's motto? "Our blades are f— great."The Santa Monica, Calif., company won't disclose its number of customers, only noting that 12,000 people signed up in the first 48 hours.
http://online.wsj.com/article/SB10001424052702303624004577338103789934144.html
Monday, September 19, 2011
Great Food Trucks in Vegas
Food trucks are a culinary trend. They are suddenly everywhere. Trucks move constantly, "broadcasting" their location by Twitter, parking wherever they can find enough space, and drawing as many as 800 people.
In the world of food, the food truck has a kind of celebrity standing. It is where the action is. As the LA Times said:
“The truck and its staff of merry makers have become a sort of roving party, bringing people to neighborhoods they might not normally go to, and allowing for interactions with strangers they might not otherwise talk to.”
In marketing class summer quarter, we developed Marketing plans for food trucks. I think there were some pretty good ideas presented with some great creative material.
Keri Neal said: “The product of the Wrap Shack is quite simple. Anything that can be folded into a wrap or a crepe is possible. Thus, developing a unique product item will keep my business on the consumers "top of mind" and meet their demands and needs as the market changes.” This photo of the wraps is her original photo:
Sara Philips said: “Starting out with a plan, then turning it actions can be one are the hardest things to do. Though i
mplementation the Underdog needs to take its strategies and plans and turn them into actions to accomplish its goals, objectives, and uphold its mission statement. Above all, we need to exemplify our main concept and keep customers satisfied.” This website, to the left, is
her creative work:
For Joscelyn Reyes, " The internet is a blessing or tragedy for all businesses, especially for the beginners that are struggling to find new consumers. For my bus truck I have opened a website and a twitter account. (http://electricitytruck.blogspot.com/) I have realized just how important the social media has grown to be, one post can determine your reputation and your business carrier.
Wednesday, August 10, 2011
This week at SIGGRAPH - AILV Professor
Our own Michael Baker of the Art Institute of Las Vegas spoke this week at SIGGRAPH. Now in its 38th year, the SIGGRAPH conference is the premier international event on computer graphics and interactive techniques. The SIGGRAPH conference attracts the most respected technical and creative people from all over planet Earth.
Michael was on the panel titles Destruction and Dynamics for Film and Game Production. He spoke on Authoring Destruction with the Dynamica Bullet Maya Plugin. The course was focused on “rigid-body and particle simulation and collision techniques used in breaking objects and large-scale destruction. He gave a brief introduction to the basic theory, and then the course continued with examples from specific films and games. Other topics included production aspects such as authoring tools (including the open-source Bullet physics library used in both game and film production) and computational and algorithmic issues.”
Though organized by Advanced Micro Devices, other members of the presentation committee included people from DreamWorks Animation, Industrial Light & Magic and Disney Interactive Studios.
Thursday, March 17, 2011
Welcome to Let's Roll - Project Management Winter 2011
Welcome to Let's Roll, the home of the unique infusion of eastern and western cuisine...on four wheels no less!. We're not just another food truck.. we are THE EVENT!Every dish is made to order using only the freshest ingredients a chassy can carry.

Click on the Menu above to see what sell: Come taste the difference at Let's Roll!
As usual, the time constraint were VERY tight, but the results were very impressive.
Here is the brief animation that Peter Kim (an animator AND a chef ) did to promote the Let's Roll Brand. Enjoy:
Here is their website: Let's Roll Website
Tuesday, December 14, 2010
A Recent Mirror

If you have a hard time reading the picture above, just click on it to see it full sized.
Beth is referencing the blogpost:
http://heyheydaddio.blogspot.com/2010/01/what-do-you-wish-you-knew-when-you.html
Tuesday, October 5, 2010
Friday, September 17, 2010
Sell More Stuff

http://merkdeo1986.blogspot.com/search/label/Final%20Project
I used to work in corporate marketing. One of the challenges we had came every year when we had the national sales meeting. We'd pull guys off the grid, pull them into corporate headquarters and waste their time. I asked why? The Vice President of Sales said the goal was to increase sales. I suggested we call the sales conference "Sell More Stuff" because that is what we wanted to do, wasn't it?
Stephanie did a project for Market Research class that indeed does the trick for a children's clothing store. How do they sell more shoes? I think she did a great job! Click on the link above to get the full story. The following is an image. Click on it to enlarge it:
Picture yourself rolling down the road in this horsepower strapped piece of retro-badassery and then ask yourself, do I really want that Toyota?

http://bryanblakeinc.blogspot.com/2010/05/week-5-eoc.html
The 1971 Chevelle SS.
This car is bursting with testosterone, grease, and beer. I'm not saying women won't like it because all women want guys in muscle cars, I'm just saying it won't like women. It wasn't made for women. This man-made beast of a machine was built for one purpose, burning rubber. Check out the racing tires, look at the hood(and picture what's underneath), and just imagine yourself churning down the road as other cars remain flecks in your rear view. Picture yourself rolling down the road in this horsepower strapped piece of retro-badassery and then ask yourself, do I really want that Toyota anymore? Is it really that important that I get that hybrid for the environment, I'm just one man what can I possibly do to help save the o-zone? The answer is nothing, decide to place the o-zone into the hands of much lesser men than yourself and sit down on the cigarette burnt leather seats, grab your 8-track collection(you know you still have one), and prepare to propel your life into the well-used future.
Posted by Bryan Blake at 2:20 PM
I have quoted Bryan in class a couple of times. I think you should see an excellent example of copy writing. The task was to sell a car. Come on... don't you want this now?
Thursday, June 17, 2010
Vegas Celebrity Chef Project

The students in my Project Marketing class did an impressive job on developing a new brand for a local Vegas chef, Chef David Suppe, to position him as a Vegas Celebrity Chef!
The Team
•Alejandro Munguia - Team lead, Media Arts and Animation
•David Strong - Game Art Design
•Joseph Norte - Media Arts and Animation
•Joshua Vance - Game Art Design
•Michael Sam - Interactive Media Design
•Raymond Hearty - Game Art Design
Here are two of the animations they made for the class. The first is the proposal animatic and the second is the finished animation. The concept is great... you can see the planning. The finished animation is linked to a live action video - not my choice, I think the animation stands on its own. Enjoy!
Animatic Concept from teamthr3 on Vimeo.
Proposed Animation from teamthr3 on Vimeo.
Go to http://teamthr3.com/ to see more.
Sunday, June 6, 2010
Treasures
Wednesday, May 19, 2010
He Even Waxed His Ears!
I got this from Steve Scott. He is in my Career Development Class this quarter:
I was at lunch with my wife the other day with my wife, when I received a phone call from an employer looking for a graphic designer. I was surprised by the call because I really wasn’t looking for a job at the time. It just so happens that career services sent over my resume. This employer had a few resumes to look at so I knew I had to get in there as soon as possible to be his first interview. I had to battle my first instanced to just run over there right away and meet this person. This is how I used to do it, and it never seemed to work out. I asked, “how about tomorrow morning?” and then I asked what time would he be getting to the office, and he told me around 8:30 am. I knew that it would be best to give him time to get situated so I made an appointment for 9:30 am. This seemed to please him. He stated that he has quite a few people to look at, and I stated that after he meets me he will look no farther.
I think that this whole interview would have never been this good without the guidance of my teacher Frank Pinto. He is my Career Development teacher at the Art Institute Las Vegas. I thought to myself about how truly I would be prepared for this interview thanks to his class.
That night I went home to check out this businesses web site. Man was I surprised to see that it was right up my ally. I knew this job was for me. I knew that this was the place I wanted to work. So I started to take big steps to ensure this job was going to be mine.
My and me wife started to shop. I knew I needed to dress to impress, so we went out to look for some nice cloths for me to wear. We spent 3 hrs shopping around before we came to Wal-Mart, the last place I wanted to go to find cloths. But to my surprise I found everything I needed. I looked pretty good, maybe a little over dressed. But I looked really professional.
The day of the interview I showed up 15 minutes early dressed to impress. I had to wait in the waiting room for 20 minutes so I busted out my GD USA magazine and read. When I went into the interview I was ready. I knew what I needed to say, and I had an idea of what they wanted to hear.
When they asked me what amount I was looking for I threw them a story of how I have been going to school for 4 years preparing me for this job They told me that they were looking for somebody to work with another designer and the postion paid a modest amount an hour. I also told them I would settle for significantly more as long as they agreed to look at a raise in the future. But since I seem to have so much more experience I would be hired as the other employee’s boss. He offered me $5 more and asked if that would be good to start for now? Then he said we could talk about more in a couple of months. So already I have made $9,000 dollars extra because I knew how to walk into that interview prepared. Not to mention when he sat me down behind the computer he was even more impressed. I rocked that interview. I start work next Tuesday. I gave my old employer two weeks notice and I am off to start my new career as a Graphic Designer. Thanks Frank Pinto and your Career Development class.
By Steve Scott Graphic Designer
Thursday, May 6, 2010
The Culinary Department and Project Management

This is the project that the studen
ts did in the Winter in Project Managment Class. I think they did a great job. They worked with the Cullinary Department to build a combination Cookbook and cooking DVD. The project was very elaborate and looked great, too. It included a website, videos and mock ups of the finished projects. The web content was created by Tamaki. Here is a snapshot of her talent:
Here is the cover of the book and here is
Kent, the lead graphic designer.http://crazycooksinc.tamakimedia.com/
Tuesday, January 19, 2010
What do you wish you knew when you graduated that you know now?
It is a very difficult time for our profession and especially for young designers who are graduating into this industry. This is from Career Services found in LinkedIn.com. Members were asked to share their insights and even "secrets" as to how to succeed in this industry.
Networking. It is a huge advantage to know someone, to have worked with them in the past and to have done a good job while working with them.
Lynne Kelly
If a strong-willed client comes to you with a lot of terrible ideas for the design project you are working on for them, don't waste your time and energy trying to talk them out of it. It takes much less time and effort to make a quick comp giving them exactly what they think they want, and then present it side-by-side with the piece that they actually need. 98% of the time they will immediately see the error of their ways and start treating you like the expert they hired you to be.
Kara Hooper
We are creative and have flexible brains. I think one of the most important things a young designer can do is learn the vocabulary of the people you work with. If you call it a pen and they call it a stylo, start calling it a stylo when you talk with them. If they call it a marketing strategy and you call it a direct mail piece, call it a marketing strategy. Once you speak their vocabulary and have a mutual space in which to talk together, you can begin to educate them and help expand their definitions. It's about them all the time. Meet them where they are.
Todd Bricker
The thinking is correct. Give them what they want, give them what they need and give them a combination of the two (almost like you're picking the battle to fight). Most of the time they pick the combo. So, I've reduced the number of concepts down to only 2. What they want and what I want them to select. I still give it my all on both concepts though.
Not every piece of work will be portfolio-worthy but everyone should be as profitable as possible.
Todd Bricker
One important piece of advice that will take you a long way: learn how to write. Learn how to articulate your point impressively and like an adult. So many people in my age group (most of whom are coming out of school right now) can't even put a proper sentence together or spell correctly. When you have to describe yourself on paper, write a cover letter, write copy, or write a proposal, your writing ability WILL say something to its reader about your level of professionalism and education.
I'm also a recent graduate and by no means really experienced. But! I would like to strongly suggest that anyone still in school, take an internship if you get the opportunity. Even if it's unpaid! If you like the agency's work, then go and learn and get experience. While I was in school, I was also working full time (not in the industry) and I refused to take on an unpaid internship because I already had a full time paying job. But now my biggest problem in finding a job in the industry is my lack of experience. I have two bachelors (one in business and one in design), as well as lot of experience in customer service, but without agency experience, I'm hitting a wall.
Pat Carito
Good design is about translating communication or marketing objectives effectively and without having an understanding of how companies do business most designer will unfortunately fail. My advice to any designer would be to take marketing and communication courses in addition to design and world applications.
Sal Randazzo
Young designers should embrace the practice of creating design briefs that uses universal language that the business community will understand... do not talk in design speak while addressing clients with design solutions. Sharpen your listening, intuitive, and verbal and non-verbal skills to better understand the client and their initial reaction(s) to your design ideas. Cultivate a life long curiosity of learning from clients, design, etc.
Bill Dawson
Relationships are the most important thing in your career. Call it networking, call it friendship, but people will make the difference in your career: Mentors, co-workers and clients. Find those kindred spirits and build those relationships.
Susan Reed
One thing that hasn't really been mentioned here is that recent graduates should not be too proud to have to pay their dues. It doesn't have to be for the rest of your career. Your first 'design' position might be working on the client side, doing production art for packaging labels or daily updates to the company's web site via a template.
Thursday, December 17, 2009
Excellent website - Fall Web Marketing
http://fagabeefee.com/lasvegasfilmstrip/flash.html
The challenge was to apply marketing theories and strategies to the World Wide Web, recognize the requirements for an effective Web site design, create con
tent for a Web page, apply financial management concepts and theories and summarize the major components of marketing using push technologies.I think he did just that! Check it out and see what you think. You can access all other class projects through his site. His MySpace is pretty terrific, too. Find the link here or on the far left side.http://www.myspace.com/parknessmonsta
Wednesday, November 11, 2009
VELOUR Vodka is an ordinal innovative product - and a marketing project!
VELOUR VODKA
Crafted in Las Vegas and inspired by the fruits of France and the timeless taste of The Great Russian Vodkas. Offers a unique carbonation and blend of extracts of straberry’s, peaches, and lemons that delivers an original, drinkable, glamorous Vodka.
Lucky Bug Productions by Jessi Corsa http://luckybugproductions.blogspot.com/
"From a young age I was taught I could be anything I wanted to be. This belief has stayed with me through out my life. It is my hope that this will translate through in Lucky Bug Productions. I have never seen myself as just one thing nor have I been inspired by just one type of art. Therefore, I don’t see Lucky Bug as just a TV or Film company but as an Art Company designed to “Create, Innovate, and decorate!" "


