Showing posts with label Digital Marketing. Show all posts
Showing posts with label Digital Marketing. Show all posts

Thursday, August 13, 2009

It's the MegaWoosh.

If you spend any time online, have a TV or know anyone who does, you've probably heard about the latest craze blasting its way through cyberspace. In case you haven't, a recap: A guy in a neoprene suit goes barreling down a waterslide, flies off the end and through the air, traveling a great distance, and splashes down in a tiny pool. It's the MegaWoosh. See?

Please understand. This is a hoax. It didn't happen. Ultimately, it's an ad for Microsoft Germany. Still, it is awfully clever. Heck, some commentators out there on the Net are suggesting it could be one of the greatest fakes in the history of the World Wide Web.

How this excellent production came together can be boiled down to something like this -- a stuntman starts down the slide, but a rope keeps him from going too far, the thing that's airborne isn't a person, but is instead animation, and the principal character ended up in the pool by dropping off a small ramp. Piece it seamlessly together, and there you go.

Sunday, December 21, 2008

Eldrich in the World's Dirtiest Video

Eldrich did an authentic and hilarious job on this project for Digital Marketing. The task was to make a commercial for Axe products meeting the rules (and my rules) of the Axe company. The 30 second spot must be able to be show on network TV and have the theme "World's Dirtiest Video". This was a two week assignment done entirely outside of class to be posted on YouTube.com with an emphasis on marketing to get hits. Eldrich took it off YouTube after the quarter was over, but I hounded him to let me post it here. With a bit more time and a budget, I think he'd definitely have a late night TV commercial. Although not entered in the actual Axe contest, I think you will agree it is a winner!




PS: Look elsewhere in this blog for Rob's project. It too is quite good.

Tuesday, December 9, 2008

Seher Cinema Dirty Videos

Rob Seher made this video for a project called "World's Dirtiest Video" as a promotion for Axe Body Wash. It had to be fun, but follow the rules. The key rule was that is must be able to be shown on network TV. I think he succeeded!


Tuesday, October 14, 2008

Get involved! NAB and CES in Las Vegas

Not being involved in the industyr is a big mistake for any student. You need to make sure you take advantage of evey opportunity to meet and mix with ther decision makers when they come to Las Vegas. Depending on your interst and degree, you need to be on the list. What is the list? I don’t know for you, but many studetns need to take advantqge of the conferences that come to Las Vegas. Going to them will eventuaqlly get you on the “list”. For starters, try:

http://www.cesweb.org/

CEA is the Consumer Electronics Association, the producer of the International CES. CEA represents more than 2,500 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. CEA's resources are available online at http://www.CE.org/, the definitive source for information about the consumer electronics industry.

http://www.nabshow.com/

Imagine a gathering of global professionals and solutions providers from every stage of the content lifecycle, from creation to consumption.The NAB Show invites you to be part of the IMAGINation.Join a virtual worldwide community of digital media, film, entertainment and communications professionals who may be connected only by their passion for creating great content and delivering it across multiple platforms. But together, you represent the IMAGINation. For one week in April, the IMAGINation becomes a real place. A meet-up of 100,000+ citizens, and a market made of 1,600 companies. This is a living, breathing city unlike no other in the world where imagination meets technology. A place where content comes to life – the NAB Show.




Los Angeles Final Cut Pro Users Group: This year, the 7th Annual NAB FCPUG SuperMeet which was held at the MGM Grand Hotel, April 16, 2008 in Las Vegas. Included presentations from Apple, Blackmagic Design, JVC, Adobe, Red, Apple Color, Phantom Camera, Wounded Marines Careers Foundation and The Assistant Editor. Becoming a member is easy. Just click HERE, tell us who you are, and boom, you're a member. Make sure MEMBERSHIP is in the subject field. You will immediately be put on the lafcpug mailing list and have first opportunity to learn of the next meeting, receive weekly e-mail updates, as well as receive other benefits, which as of now include 10% off all Final Cut Pro training classes in the Los Angeles area, one stop shopping at the lafcpug Store, and Discounts for your digital film making needs. Can you join if you don't live in Southern California? Sure! We have members from all over the world, and we welcome you with open arms.

Sunday, October 5, 2008

Student Filmmaker Blogs

http://dontwingit.blogspot.com/

http://agentofchaosfilms.blogspot.com/

http://sehercinemaproductions.blogspot.com/

http://mustachefilms.blogspot.com/

http://racketfilms.blogspot.com/