Tuesday, December 16, 2008

Las Vegas Movie Insider Prototypes - Web Marketing Fall08

The Fall 2008 Web Marketing class completed their Las Vegas Movie Insider projects. The goal was to make a site that was fun and interactive, so much so that people would want to sign up to maintain a relationship. By starting with gathering email addresses, and then adding demographic information like ages and zip code, the demographic profiles could be sold to local retail and restaurants to deliver high potential future customers. For instance, a group of 21 to 35 year old women might be sent to pick up free movie passes at a bar on ladies night. They might get free movie tickets to a film like Sex and the city or Bride Wars. The ladies would get the free tickets, the bar would get a bunch of potential new customers and the guys going for ladies night would get an opportunity to meet a bunch of women who might possible not have gone out to that particular place that night.

The websites include only movie fun and information about free movies and swag. All advertising is delivered by push email marketing. Only people who match the profile of the advertiser would get the marketing message. Local businesses would pay to have a particular demographics delivered to their door.

Check out a sample of what they did. These are complex projects that are works in progress. We did not build the backend that would hold the databases. Some are the LVMI prototypes and some are the movie obsession websites that are part of the LVMI web sites:

1) Here is the new site that we have created for Las Vegas Movie Insider - http://www.cassieproductions.com/lvmi. As we analyzed the original Las Vegas Movie Insider site, there were specific areas we wanted to focus on.

2) My experience in this class has been amazing. I have not only broken the barrier on web marketing, but it is this class that makes me excited to pursue an advanced career in not only the web but technology, and making money is not a bad idea either. Check out http://www.joshhessdesign.com/thewillferrellproject.html

3) I had a hard time trying to figure out how I would engage a customer without just telling them to buy something. I never realized how much times the sites that I visited daily made me click my mouse. http://royalroomproductions.com/rrp2/home.html

4) These past eleven weeks, I have found that involving the end user is critical in itself. To connect emotionally with customers I feel is the only way to connect today. http://www.lynnschaferdesigns.com/martian_animation/ and http://lynnschaferdesigns.com/lvmi/

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