John Varvatos at the Forum Shops

-->

John Varvatos is a brand that occupies a unique place in the landscape of American design. It unites old world craftsmanship and refined tailoring with modern innovations in textiles and a rock 'n' roll sensibility. Launched in 2000 with a collection of tailored clothing and sportswear, the brand now represents an entire lifestyle that includes belts, bags, footwear, eyewear, limited edition watches, luxury skincare and fragrances, as well as the younger, edgier John Varvatos Star USA collection and Converse by John Varvatos.

As a lifestyle brand, the core customer is the "Adult Man". 

In visiting the Store at the Forum Shops in Las Vegas, the Sales manager (shown below) presented a fine portrait of the brand and it's iconic imagery.  The displays included many rock and roll icons that appeal to the rock 'n' roll sensibility.

Here is what his store look like. This is one in New York.

http://www.johnvarvatos.com/about