Shot for a reported $15,000, "Paranormal Activity" came in at No. 5 with $7.1 million as distributor Paramount expanded it into daylong release after two weeks of midnight-only screenings.
Fans talked it up on Twitter and Facebook, while the movie expanded to more cities based on which markets received the most requests to see it on a Web site Paramount set up… "We all spend a lot of time talking about Facebook and Twitter and our ability to communicate. Here's a 
case where it allows people to rally around a movie they care about and for them to have a sense of participation, then tell other people, "Hey, this is something you should see, too,'" said Rob Moore, Paramount vice chairman.
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