Danny Meyer - Authentic
(This book is in the school library)
At the conference, Danny shared the lessons he's learned while developing the winning recipe for doing the business he calls "enlightened hospitality." This innovative philosophy emphasizes putting the power of hospitality to work in a new and counterintuitive way: The first and most important application of hospitality is to the people who work for you, and then, in descending order of priority, to the guests, the community, the suppliers, and the investors. This way of prioritizing stands the more traditional business models on their heads, but Danny considers it the foundation of every success that he and his restaurants have achieved.
He offers a sense of comfort that equals a dialogue between the organization and its customers. His goal was to upgrade what a tavern (café, bar and grill) could be! It is a place where people come together. It is a place where people dine together.
One “wickedly smart” idea was to plan for lots of corner tables. People like corner table to watch the action.
He offers authenticity. He relies on his own artistic vision. He sees this as authentic modern with real roots and offers a sense of grandeur.
To him, in a restaurant, noise is like salt to a chef. Too much is wrong, but too little is wrong, too. It has to be just right!
Hospitality in a restaurant is 51% about the food, but 49% is about how the experience make you feel.