Thursday, July 9, 2009

International CES in Las Vegas, See you at the show!


Your window to the future is opening soon — and it's free! Register today for the 2010 International CES in Las Vegas, Thursday, January 7–Sunday, January 10, 2010! As a loyal attendee you get to register first — and if you act before October 1, 2009, you'll save the $100 preshow registration fee.*

> See you at the show!

*Beginning October 1, 2009, a registration fee of $100 will be charged.

Wednesday, June 24, 2009

CineVegas is different than some film festivals – it has less movies! Ah, but the parties….

There were less than thirty movies this year. With working my real job (this!) and volunteering, I was under the gun to see the hits. I was pretty lucky. I saw three of the top festival films (Etienne!, Easier With Practice and Winnebago Man) and the almost impossible to get tickets to see closing night film, World’s Greatest Dad.

Winnebago Man was an odd film. I was unfamiliar with the youtube.com sensation. Seems that everyone (except me) was familiar with this crazy guy who spits and swears while making a twenty year old industrial film about how wonderful Winnebago’s are to own. A man named Jack Rebney is Winnebago Man. These are the outtakes and tirades pieced together by the video crew that Mr. Rebney had hired to assist in making a promotional video for marketing RVs. There are several versions of the original on YouTube. This one runs over 4 minutes and features Winnebago Man's hatred for flies and several long swearing and cursing montages. http://www.youtube.com/watch?v=zSWUWPx2VeQ . It has millions of hits.

I did not quite get it. I think this because I was unsure through the first third of the film if it was a documentary or a mockumentary. It took a while for me to realize the scope of the impact of this “found” footage. To me, the film lacked structure. On the other hand, the audience certainly responded. It got the audience favorite. There was a Vegas connection in the film, also. Although the featured subject of the film was not at the festival, his best friend came. Turns out he lives in Vegas. I met him, but it took a few minutes for me to realize who he was. We chatted for a while. He is quite an interesting character in his own right.

I was not particularly impressed with Robin William’s World’s Greatest Dad. I spoke with the director, Bob Goldthwait in the theater after the Q&A. He felt the Vegas crowd was too mature for the film. Having been a comedian, only he could put Vegas and mature in the same sentence and still keep a straight face. He said he had just shown the film to a young audience in Maryland in a theater with 700 seats. They went wild and gave him a standing ovation. He was surprised at the cool reception the film got that night.

The highlight of the festival was the real closing night film. On Monday, after the festival supposedly ended, CineVegas set up an outdoor “drive-in” to show the 1958 sensation, Attack of the 50 Foot Woman. It was a rare opportunity to see this B-film sci-fi classic the way the creators meant it to be seen. With popcorn, soda (unless you smuggled in a couple beers – and many did) and the balmy Vegas night, it was an only at a film festival treat! The after party at the Sidebar nearby capped a wonderful evening. Sponsored by Grey Goose Vodka and Stella Artois (read lots of free alcohol), the vibe was going strong in this festival wrap up.

I met Jim Turner at the party. He is the founder and director of the independent Film Society of Colorado. As a self-professed addict of independent cinema, he has worked at Sundance for a number of years. He leveraged that love of film into yearly festival in his hometown. He dismissed his day job (as a government contractor) as an excuse to fund his real love – festival films. He uses his limited vacation to work both Sundance and CineVegas. Working at these festivals has afforded Jim the opportunity to make contacts with filmmakers and film professionals from around the world. Check out his website, http://www.indiespiritfilmfestival.org/index.cfm . He is kind of proof that you can work your day job and still be actively involved in the industry.

There was also a party Saturday night at the Playboy Club, but for some reason, even after spending hours at it, I don’t really remember much. There are some pictures posted elsewhere on this blog. Apparently, I took them.

CineVegas is over and I had a great time.

CineVegas is over and I had a great time.

It was a bit shortened this year, and this made it more difficult to both volunteer and participate in the festival. I did work the box-office for the third time in my ten years of working the festival. It seemed the lines were longer at the box-office, but the loading of the theaters went smoother.

I made a point to see the picture that Trevor Groth was hot on at his presentation at the Coffee Bean a few weeks ago. I have to say that it was the best hamster mover I had ever seen. The basic plot was after a young finds out that his best and only friend, a dwarf hamster named Etienne, has terminal cancer, he decides to take his pocket pet on a bicycle road trip to show him the world before he has to put him to sleep. It was a terrific student film, but hardly a major motion picture as the credits suggest.

I spoke to the director, Jeff Mizushima, in the CineVegas headquarters. He ended up winning the Filmmaker to Watch Award for his film. I complemented him on getting the film made – this is a tough thing for young filmmakers – and asked him about his plans. Chris Gore joined us. He is a writer, filmmaker, speaker, television host and commentator who has built a solid reputation as an outspoken voice in the independent film world. His original site is http://www.filmthreat.com/. Check his (outdated) personal website http://www.chrisgore.com/. I have heard him speak at the http://www.filmfestivalsummit.com/ a couple years ago.

We discussed why young filmmakers are at a loss as to using their project to make money. It is a challenge to just get the film made. Actually using it to make money is a very difficult concept. Since he did not have distribution for his film, I suggested building a marketing program. He might start with a youtube.com video. He should build videos as DVD extras. He had an original song in the film performed by a local band. They were performers at a party at the festival. I suggested that he reedit the footage into a music video and use it to get a lot of hits. He could also reedit the scene of bike crash into the car with the unused footage about the bike into a tree that he discussed in Q&A after the film. This would be a kind of outtakes reel. He nodded. I later checked that indeed he had posted a video to youtube.com almost a year ago. It was dull. At the time it had about 1000 hits. Check it out if you want, http://www.youtube.com/watch?v=j2ZH7YaHbGo He needs to work harder to get some buzz to pre-sell his film. The student videos (of varying quality) on THIS blog have gotten over two million hits. Getting noticed is possible. Making money is OK. You can use it to do more of the things you like to do… like make movies.

Tuesday, June 2, 2009

Tough to get a Job now-a-days!


As the downturn persists, U.S. employers flooded with résumés increasingly insist that job hunters jump through unusual hoops."Job seekers frequently face a process that makes the Spanish Inquisition seem tame" because management sees the sour economy as a golden opportunity "for upgrading talent," says Jennifer Berman, a Chicago human-resources consultant.


Friday, May 22, 2009

Oakley Sunglasses at Night Art Tour

Oakley Sunglasses at Night Art Tour joined AILV on May 21 at night in front of the school. In addition to a full Oakley gallery exhibit, beats being played by Oakley's resident DJ, and free food and drink, the event featured 40 pairs of Oakley sunglasses designed by students wanting to make their mark on the Oakley brand.

A week prior to the event, participating students at the Institute were given white Oakley Hijinx and very few guidelines. Leaving no material left behind, the students showcased their artistic talents on an Oakley eyewear canvas.

Residing Judge Andrew Petterson, who last year designed 50 handcrafted Oakley Frogskins, held court over the festivities. He is a freelance artist with an Oakley connection. Though a bright and Red Bull (and something else) fueled conversation, he revealed that he had been raised in Boise, Idaho and moved to the West Coast at age 19. He makes his living in the automotive industry as a custom paint designer. He freely admits that he has no creative control over his day job, so he uses his Oakley connection to express himself. Living in Huntington Beach, he is connected into that snowboard, skateboard young guy lifestyle that inspires the Oakley brand. Although unschooled, he was inspired by both his parents who were artists and educators. Though laidback, at 28 years old, he admits to an intense commitment to his creative energies. “I live this,” he says, “but I love what I do.” Induced to share his body art, he says he worked in collaboration with the tattoo artist to blend his original designs with the artistic ability of the other artist. They hooked up though a chance meeting with a mutual friend who had a tattoo that Andrew admired. The tattoo artist needed a paint job to restore his car and Andres wanted a chest to knee tattoo and a deal was stuck. Visiting his third Art Institute, he admitted that for the first time that he was a little intimidated by the talent of the students at our school. The quality of the students work, both in the sunglass project and student work on display, impressed him.

Rett, the marketing manger from Oakley was equally excited about the school. He revealed that he like to continue our relationship. He suggested that he might be a good addition to our marketing classes. The target market for Oakley products is exactly the market that is hardest for current marketers to reach.

Try these site for more information and pictures!
http://oakley.com/community/posts/1377
http://www.944.com/nightsites/gallery/oakley-at-lv-art-institute/

Thursday, May 21, 2009

Outstanding Job for a Couple Talented Web Designers




Above is the REAL LVMI, Nick's and them Lynn's.
To the left is the google search from today...

See the previous post! It seems that some of our student work is being confused with the actual websites they are redesigning. As an instructor, I have used this project a number of times. This confusion can be the result of a number of issues, but I think it clear that the students involved - Lynn and Nick - can be commended on well done work. Compare their proposed redo's of Las Vegas Movie Insider witht he actual website. Both Lynn and Nick came up as number 8 and 11 respectfully on a google search with the real LVMI coming up first.

Tuesday, May 19, 2009

Student Work - Too good!

Some good news and some bad news... Lynn's webwork was so compelling that it showed up on a google search as the EIGHTH listing... and it is not a real site! This certainly shows how wonderful Lynn's work is and how well she designs her web pages. Unfortunately, the actual owner of the site, who supported our class project, discovered this problem and asked to have the site altered as not to cause confusion in the marketplace. Check them out!

http://lynnschaferdesigns.com/movieobsessions/
http://lynnschaferdesigns.com/martian_animation/
http://lynnschaferdesigns.com/lvmi/

This is what the original website owner thinks of the Web Marketing Class:

Thanks Frank, you’re awesome. I really love what they’re doing and I’m very honored that you use my website as a tool in your class.
It’s pretty cool!

Shawn Lane
Cheyenne Marketing

Monday, May 11, 2009

CineVegas Cafe Series


I went to the CineVegas Café Series over the weekend. The featured speaker was Trevor Groth. I’ve known him for about seven years, although I am not sure he knew my name for the first few. As a long-term volunteer for the festival, I have seen many changes. I think Trevor was one of the best. He has been involved with the Sundance Film Festival for many years: first as a volunteer, then as staff, then programming and he was recently promoted to Head of Programming for Sundance. I told him that he was the first person that I had seen interview on the Sundance Channel that I actually know.

As Artistic Director for CineVegas, he discussed the upcoming festival and opened the conversation to questions. I asked him what he thought of the article in the WSJ about the tightening of funding for independent films.

According to the article “Indie Films Suffer Drop-Off in Rights Sales” from the WSJ April 20, 2009, “In the latest challenge to the American movie business, a crucial source of funding for independent films -- sales of foreign-distribution rights -- is rapidly drying up… But today, due to factors ranging from the credit crunch to burgeoning online piracy, even the biggest names aren't always enough to sell an American film abroad.”

Trevor said, “ With the challenges of the domestic economy combined with the paradigm changes brought on by digital media and downloading, the industry is trying to figure out how to monetize films and filmmaking. While this is going on, the festival circuit may offer an opportunity to get your product out and be seen by the marketplace.”

Once upon a time, records (now cd’s) were the focus of the recording industry. Artist toured to promote their record sales. Now it is just the opposite. Recording and downloads help promote the touring and concert industries.

Again, from the WSJ article, says Mr. [Graham] King [a Hollywood film producer who won an Oscar in 2007 for "The Departed]. “With credit drying up across the globe, many foreign distributors simply don't have the capital to buy… At some point these buyers have to find some product for 2010 and 2011, so Cannes and Venice will be interesting,"

Certainly, the conversation on Saturday supported this contention. Trevor said that the submissions for both Sundance and CineVegas have never been higher.

Thursday, May 7, 2009

Making Freelancing Work For You

In the Wall Street Journal, there is a report on how Web sites that advertise freelance work have been expanding, with some listing twice as many ads as they did a year ago. The sites — including Elance.com, Odesk.com and Guru.com — also feature opportunities in a wider variety of fields now, including accounting, law, engineering, sales and marketing. Many people also use Craigslist to advertise freelance gigs, too.

To be sure, freelancing is a juggling act in itself. The arrangement requires the ability to meet deadlines while always searching for and securing that next gig. There are also safety concerns if your job involves working with strangers. And working for yourself can have tricky tax consequences.

The good news is that many freelance job sites help simplify things by offering the option to create a free profile describing the services you offer. You typically can also upload work samples, post employer testimonials and complete competency tests in areas like software coding and email etiquette.

Do you think you have what it takes to freelance?

http://online.wsj.com/article/SB124157147509390007.html

Tuesday, April 28, 2009

GarageBand on the Mac's

GarageBand puts a music studio on your computer, where the band is never late and always plays in tune. Since it is on a Mac, you already know how it works... kind of. It is pretty easy to play with, but you have simply got to have some talent to make real music. Some of our students do! The school has higher end and more comprehensive software, but for some students, this is all they will need. GB is part of iLife and is standard on all new Mac's.

With GarageBand, you can record, arrange, and mix your music, and then share it with the world. GarageBand includes a complete recording studio, a set of pro-quality instruments and effects, and a large library of prerecorded sounds you can use in your projects. Whether you’re an experienced musician or you’ve never made music before, you can create your own songs, podcasts, and ringtones using GarageBand.

We have GB08 on the AILV Mac's. Since Apple has released a new version, if you want some Video Tutorials on GB08, click:
http://www.apple.com/findouthow/music/garageband08.html