Friday, September 17, 2010

Sell More Stuff

I used to work in corporate marketing. One of the challenges we had came every year when we had the national sales meeting. We'd pull guys off the grid, pull them into corporate headquarters and waste their time. I asked why? The Vice President of Sales said the goal was to increase sales. I suggested we call the sales conference "Sell More Stuff" because that is what we wanted to do, wasn't it?

Stephanie did a project for Market Research class that indeed does the trick for a children's clothing store. How do they sell more shoes? I think she did a great job! Click on the link above to get the full story. The following is an image. Click on it to enlarge it:

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